Access the Insights Library to discover SaaS communication strategies and practices for optimizing teamwork and connecting with target audiences.
Knowing (for real) your audience is the number one rule for efficient communication.
Maintaining consistency in messaging is hard because so many people are involved.
Weak SaaS messaging results in eroded brand trust, lack of interest, and poor outcomes.
Juggling four balls with one hand may be easier than coordinating SaaS messaging.
Your messaging should vary depending on the ‘C’ from the ‘B2B2C’ model.
I’d love to join a SaaS team as an integrated communication expert, full-time and with relocation.