I have been working in SaaS since 2016. I’ve collaborated with multiple teams as a content creator and marketing manager.
I believe wholeheartedly that simplicity is the way. Especially today, in the age of info overload, communication burnout, and mental fatigue.
I feel there’s a dire need for simplicity in SaaS messaging. We tend to give priority to the markety & salesy narrative at the expense of clarity. As a result, SaaS messaging became increasingly complex.
That’s bad for growth. I want to change that.
I created SaaS Minds to help SaaS people with (simplifying) messaging. I do that by creating free educational resources on messaging and team comms and digital products.
I also offer free and paid services for simplifying and clarifying SaaS messages and assets across all touchpoints.
Finally, I run an experiment on X to see if I can get hired as an in-house messaging expert through building a personality-led brand.
I was born in Chisinau, Republic of Moldova.
Lived almost half of my life in Spain, Greece, and Estonia.
Working for almost a decade in the SaaS industry.
Want to settle in the Asia-Pacific region.
Reading about economics, strategy, and system thinking.
Karl Ove Knaussgard is my fav. author.
I speak four languages
Learning Thai for fun.
Interested in the potential of web3.
Drinking my coffee black without sugar.
Practicing SaaS-watching for fun. Similar to bird-watching.
I will always have a black Moleskine by my side.
Simplicity is my way of living.
