You won't find any annoying cookie banners on this website. We're not using Google Analytics or another dystopian tracking system. Your privacy is important. That's why we're using Fathom, a brilliant privacy-first website analytics tool, created by Paul Jarvis, an entrepreneur we follow for years.
As Paul Jarvis notes in one of his articles:
“By using free software like Google Analytics, website owners freely give Google all the data about their website visitors, which can be matched to other website data from other websites, allowing Google’s advertising network to collect a lot of information about each one of us who uses the internet. So essentially, by using Google Analytics, people get free website analytics but trade the personal data from their visitors. It honestly doesn’t feel like a fair or an ethical trade.”
Following the lead of other entrepreneurs, we are strongly advocating against: tracking the website visitors (read more), targeted advertising (read more), and surveillance capitalism (read more).
As a solution, we’re using Fathom, a privacy-focused tool for managing website analytics. We trust Fathom because it:
➖ Doesn’t track individuals.
➖ Compared to Google Analytics, Fathom is a software company that charges a fair price for its website analytics tool.
➖ Is compliant with privacy regulations, such as GDPR, ePrivacy (Cookie Law), PECR, COPPA, and CCPA.
➖ Is providing essential website traffic information.
Let’s continue with the nitty-gritty.
Thanks to Fathom, we can see the following website data without knowing who you are:
➖ People on site
➖ Overall visitors
➖ Average time on the website
➖ Bounce rate
➖ Event completion
➖ Entries, viewers, and views for specific content, such as blog posts, referrers, device type, browsers, countries, and campaigns.
To make things more interesting, we've made public the website analytics dashboard.
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Email messages we send you may contain code that enables our database to track your usage of the emails we send you, such usage includes whether the email was opened and what links (if any) were clicked.
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Your email address is safe. We will never sell, lease, or rent your data to third parties.
Although we’re not tracking our website visitors, we’re using third-party websites that may do that. In terms of the tech stack, we’re using:
‣ Gumroad for collecting payments. According to Gumroad:
We use personal information we collect about buyers from or on behalf of our sellers to provide services only as directed or authorized by the seller. We do not use this information for our own purposes. Typically, our clients direct or authorize us to use personal information collected on their behalf to enable e-commerce and payments functionality on our clients’ websites, to manage the delivery of electronic goods, and to deliver communications from the sellers to their buyers.
We will request your consent to use your personal information where required by law, such as where we would like to send you certain marketing messages. If we request your consent to use your personal information, you have the right to withdraw your consent any time in the manner indicated when we requested the consent or by contacting us. If you have consented to receive marketing communications from our third party partners, you may withdraw your consent by contacting those partners directly.
‣ Memberstack for managing member signups and logins. According to Memberstack:
We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better. We destroy your data as soon as it's no longer needed for the purposes you agreed to when you provided it.We collect information in three ways: if and when you provide information to us, automatically through operating our services, and from outside sources.
‣ Slack for managing and growing our community. According to Slack:
We’re committed to helping Slack customers and users understand, and where applicable, comply with the General Data Protection Regulation (GDPR). The GDPR is the most comprehensive EU data privacy law in decades, and went into effect on May 25, 2018.
If you have any questions, send us an email at firstname.lastname@example.org. We’ll be happy to hear from you and address all of your doubts.