who’s Victoria?

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for B2B SaaS companies

Services to Simplify & Refine Your SaaS Messaging

Leads and users are too busy. They will ignore anything that requires extra mental effort. Simplify your messaging to avoid losing them.

hire Vic full-time ✌️

book Vic per project

definition > messaging

how your SaaS teams communicate with leads, users, and customers across all touchpoints

definition > simplifying

the action of making your messaging 100% clear, concise, and easy to digest

the problem

The ONE thing you ignore

Do you know how your leads & users process information?

the hypothesis

People can’t handle complex info

Leads & users are knowledge workers

They face info overload & comms burnout

This leads to ongoing mental fatigue

Which fragments their attention, and

Limits their ability to process new info

So they’ll ignore complex messaging

the consequence

Complexity kills people’s interest

If your SaaS copy or materials are too dense, people will disengage.

They will perceive your software as confusing and refuse to sign up, pay for a plan, or use it actively.

facts you can’t deny

Your leads & users struggle

People face complexity at every step. Data is louder than a Taylor Swift concert

30% of knowledge workers' workweeks are spent finding the right info — 2.4 hours daily.

(Forrester, 2022)

... too frustrated

Knowledge workers spend a staggering 88% of their workweek just communicating.

(Grammarly, 2024)

... too scattered

70% of the global workforce struggle with information overload.

(OpenText, 2023)

... too stressed

2 in 3 knowledge workers struggle with having the time & energy to do their job.

(Microsoft, 2024)

... too tired

Complex messaging will turn your leads and users away.

book 30-min call 👋

the solution

Simplify your messaging or they’ll ignore you

Boring and clear is better than ‘original,’ yet confusing.

Make it simple

Find ONE core idea for your narrative

Distill complexity into simple ideas

Design a logical flow for your narrative

Reduce the info density (less is more)

Build a coherent & simple layout

Refine messaging for clarity

Keep it simple

Never assume prior knowledge

Build one source-of-truth internally

Adopt controlled language

Use modular messaging for consistency

Foster a culture of simplicity internally

Run communication training internally

simplify everything

Simplify your SaaS copy, materials, and docs

Make sure leads & users will easily understand you at every stage of their journey.

software microcopy

website copy

marketing materials

sales materials

onboarding materials

knowledge base

product updates

customer education

content (e.g., blogs)

Try hands-on services for simplifying your messaging.

book 30-min call 👋

my services

How I can help you

I’m Vic (check my LinkedIn) and I help SaaS companies to simplify (radically) their messaging.

long-term

Hire me full-time

I’m open to a full-time role within a SaaS company with relocation.

Build & deploy SaaS comms strategies

Align internal & external comms

Assist all teams with messaging

Roll-out controlled language

Achieve messaging clarity & quality

Learn more

short-term

Hire me per project

Let’s roll up our sleeves & work on granular messaging projects.

Simplify your SaaS materials & content

Build a coherent messaging layout

Create a controlled language guide

Audit and fix big messaging issues

Help you explain complex capabilities

Learn more

newsletter for SaaS people

Get 1 playbook each Monday

Learn how to simplify & refine your SaaS messaging and communicate well with leads and users—all in a few minutes per week. We’ll discuss one best practice per week, including:

Core mechanics

Real-world examples

Benefits & risks

Implementation steps

Actionable tips

Templates & frameworks

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