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hire Victoria full-time
for SaaS founders & execs
Free services
The catch? Service for a testimonial.
SaaS messaging roast
Fill out the form to get a pdf roast of your messaging.
30-min consulting
Book a call and let’s work on your messaging issue(s).
Get good at SaaS messaging
your knowledge hub
Learn how to simplify your SaaS messaging and communicate clearly across all touchpoints.
What’s included
free resources & tools
services for SaaS founders & execs
paid frameworks & workbooks
What’s SaaS messaging
It’s how all SaaS teams—product, marketing, sales, CS, CX—communicate with leads, users, and customers to make them act.
Why simplify?
Your leads & users suffer from info overload & comms burnout. The mental fatigue makes them ignore complex SaaS messaging.
Explainer
Leads and users suffer from ongoing mental fatigue. This makes it hard for them to process complex info.
If your messaging is too dense, they’ll ignore it. They may even think your SaaS is complicated & refuse to try it.
Simple and clear is much better than ‘clever’ yet confusing SaaS messaging. This page shows you how to simplify and clarify it.
best suited for ...
Who can benefit from this page?
If you struggle with SaaS messaging, you’re in the right place.
Tech founders
… in charge of their company’s messaging
Non-tech founders
… responsible for their company’s messaging
SaaS founders
... of early and growth-stage SaaS companies
Founders & execs
... ready to align and scale their internal comms ops
SaaS solopreneurs
... who need to learn about messaging ultra fast
SaaS pros
... in charge of or interested in SaaS messaging
learning benefits
What will you get?
You won’t find most of what you’ll learn here anywhere else.
Learn first principles
Learn the core principles of SaaS messaging.
Don’t waste time
Save days of research in with brief docs and guides.
Learn on the go
Read the posts during your lunch break.
Apply instantly
The content is 100% practical & ready to apply.
Educate your teams
Share this page with your team members.
Get immediate help
Access free services to improve your messaging today.
new content almost daily
Your knowledge hub
AI wasn’t involved in the thinking and writing—except for checking the grammar.
docs
Learn the principles of SaaS messaging and make them work for your company.
saas messaging 101
Sep 24
The illusion of linearity in SaaS messaging
People’s brains are inherently wired for linearity.
Read more
saas messaging 101
Sep 23
The conceptual model of your software
The structure your software affects messaging.
Read more
saas team comms
Sep 20
The dynamics of SaaS team communication
This is way more complicated than it looks.
Read more
saas messaging 101
Sep 19
Progressive disclosure of information
This is how you avoid information overload.
Read more
saas messaging 101
Sep 18
Action overload in SaaS messaging
The surest way to overwhelm leads and users.
Read more
saas messaging 101
Sep 13
Text-to-speech mismatch in SaaS videos
Written language doesn’t do well when spoken.
Read more
quick introduction 👋
I’m
Victoria
—the mind behind SaaS Minds
10 years in SaaS showed me how costly messaging mistakes can be for companies.
Time to change that.
Everyone needs to know how to craft SaaS messages. Whether you’re a founder or sales rep, this skill gives you an advantage.
I created this page to help you communicate your SaaS as clearly & effectively as possible.
free services
Get help with your SaaS messaging
The catch? Service for a testimonial.
Free pdf messaging roast
know your messaging issues
get actionable solutions
it’s called a roast, but it’s friendly
order messaging roast
Free 30-min consulting
we’ll work on 1 messaging issue
we’ll identify quick solutions
we’ll outline your next steps
book 30-min consulting
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