February 23, 2022

Mounir Nejjai on Transitioning From B2B Consulting Services to B2B SaaS

How do you transition from consulting to a full-fledged tech company? What does it mean to be part of the Salesforce ecosystem? What shifts we'll see in the MarTech industry? Learn this and more from Mounir Nejjai, co-founder and CEO at Cezium, leading Salesforce Marketing Cloud ISV Partner.*

*ISV Partner: Independent Software Vendor

Apart from being an entrepreneur, Mounir Nejjai is also a MarTech expert, generously sharing his insights. Listen to our conversation and learn his take on topics such as the Salesforce ecosystem, transitioning from services to SaaS, data privacy, MarTech trends, and more.

Quick Notes

📚 Favorite book

  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford [Amazon link]

🧰 Personal Tech Stack

  • Office Suite
  • Google Workspace

👀 Companies to Follow

  • lemlist, cold email software platform
  • Flodesk, email marketing service provider
  • Braze, customer engagement platform

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