Allow your website visitors to “test drive” your SaaS product without having to register or sign in.
There are two types of SaaS companies:
Gradually, though, we’re seeing shaping up three growth-led trends:
► Quick note: We’ll discuss the interactive demos as a separate SaaS growth practice.
Although not frequent, live demos enable website visitors to get a taste of the product right away, helping them understand whether the platform is a good fit for their needs.
📓 Product-led growth: A business strategy using the product as the primary medium for user acquisition, conversion, and retention.
📓 Live demo: A sandbox-like space that allows website visitors to try a SaaS product without giving away their privacy.
When accessing the website of Typefully, people land on a dashboard. Well, sort of, as people have to log in via their Twitter accounts or click on “Or try it instead” to access the dashboard.
Before accessing the dashboard, the website visitors will see a quick list of features Typefully provides. The features are grouped around specific actions users can take on Twitter, such as:
Also, people can visualize the name of those using Typefully for their Twitter accounts. Some of these users are famous creators, such as:
When clicking on “Or try it instead,” people can “test drive” Typefully by writing a Twitter post. The dashboard opens up with an editable Twitter thread written by a co-founder, which describes what Typefully can do. Moreover, the Twitter thread contains social proof and testimonials. A smart move from a marketing perspective. 😎
People can delete the thread and write their own post to see how it looks and how easy it is to write Twitter threads on Typefully.
However, they’ll have to log in to the platform via their Twitter accounts to access more options and features.
People can access Taskade’s Live Demo directly from the navbar. The Live Demo allows website visitors to try multiple product features and get a feel of it.
When accessing the page of Twos, people have the option to Sign Up for free, Login or Use Twos before signing up. When clicking on the third option, the website visitors can experience the platform’s full potential.
When visiting Tally’s page, people will see a navbar CTA called “Create form.” When clicking on it, they’ll access the platform, being able to create a Form right away. People must create a Tally account only if they want to publish the form they’ve made in the Live Demo.
► Quick note: Tally is also offering guiding to its live demo testers by inviting them to access Get Started materials, such as:
When accessing Octopus, people have the option to check overall product details or try it immediately.
If website visitors click on the pop-up-like banner, they can read different product-related information, such as features.
But if they click on the background project, they’ll be able to experience the Octopus product immediately.
When on the VEED’s page, people can upload and edit their video immediately without having to create an account. As simple as that.
📒 Decide which type of live demo you’ll provide. Is it limited or expanded?
📒 Design your live demo. You may want to simply showcase the features, allowing people to play around. Or, you may wish to follow Tally’s example, enabling people to create full-fledged projects.
📒 Decide when you’ll ask people to register or create a platform account. For example, your website visitors may need to register if they want to access more demo features. Or, they may have to register to publish the project they’ve built in your live demo. It all depends on your live demo design.
📒 If necessary, add onboarding materials to make sure people will know how to navigate your product.
📒 Test your live demo and make sure it’s easy to navigate.
📒 Publish your live demo.
📒 Track KPIs focused on the number of people who:
These numbers will give you an understanding of your live demo’s impact on your business growth.