Win the SEO game and get on Google’s first page with your SaaS website by launching dozens, hundreds, or thousands of landing pages based on high-intent yet low-volume keywords.
📓 High-intent keywords: People use these search terms, signaling they’re more likely to take a specific conversion action, such as requesting a demo or signing up for a free trial.
📓 Low-volume keywords: Search terms that don’t get much traffic as they’re too specialized or niche.
📓 Head term: According to Nicolás Cerdeira, the founder of Failory, a head term refers to “a broad type (or pattern) of content where one or a few words can be modified to form lots of different topics.” For example, Zapier is using the head term “integrations,” deploying the following keyword combinations: [Tool 1] [Tool 2] integrations.
► Quick note: For example, considering the user’s search query [Tool 1] [Tool 2] integration, Zapier can use Programmatic SEO and create around 4,500,000 landing pages. Each page will include the steps to integrating one tool with another. Cerdeira explains, “We can easily calculate that if Zapier has 3,000 tools on their platform, they can programmatically create 4,498,500 pages (3,000 * 2,999 / 2). Even if each of these pages brings them a few visitors per month, they get a massive amount of organic traffic.”
When it comes to identifying the head term for launching your Programmatic SEO strategy, you can choose between multiple options, such as:
VEED built 47 feature pages and 148 micro pages based on the macro and micro features they’re offering.
Features such as “Video Crop” or “Flip Video” have a separate landing page. Moreover, micro features, such as “Translate English Audio to Greek Audio” or “Urdu Subtitles,” have dedicated landing pages.
Let’s take the “Add Subtitles to Video” feature page as an example.
The landing page describes the characteristics of the feature, along with a quick tutorial on how to use it. The page also includes a few benefits, such as expanding the outreach, increasing engagement, and making videos searchable. The page ends with a FAQ section on video subtitles.
The “Add Subtitles to Video” page also includes a Discover More section, which includes:
If you click on Discover More, different pages will open, listing the characteristics of each feature.
Apart from creating a separate landing page for each feature, the VEED team also built different pages for each feature’s micro details.
Let’s go to the “Add SRT to MKV” page and see what it contains. Although it’s much shorter, the page includes a brief description, text, and video-based explanation on how to add SRT subtitles. It also contains a short FAQ section. Each micro page of the feature is slightly different, including specific information and instructions.
If you search how to add SRT to MKV, VEED is the first result you’ll get via Google.
And that’s not the only example. Let’s analyze the feature “Add Audio to Video.”
Again, it’s a well-structured, information-packed page explaining the feature’s characteristics. As in the previous case, there is a “Discover More” section with three micro pages:
Apart from personalized content, each micro page contains unique video explanations showing people how to add audio to other assets.
It’s crazy to think about the amount of work the VEED team put in to create, edit, design, and publish all these pages. However, the results are fantastic.
Let’s do a quick Google search of the “Add audio to video” keyword. Here are the results:
The VEED page appears as a third Google result after Ads.
► Quick note: All Google searches for VEED keywords were made in summertime 2022.
► Quick note: As Cerdeira recommends, “Come up with 3 topics within the head term, create simple pages for each (don’t spend more than 2-3 hours), and publish them in your blog. Wait one month and check Google Search Console. If they brought traffic, move on with the project. If not, you can run a new experiment or move to another head term.”
✅ Identify your head term. This head term must be ultra-relevant to your industry, product, or audience.
✅ Create a mega-list of variations. Here are some examples:
✅ Remember that a head term isn’t always necessary. Preetam Nath, the founder of DelightChat, created a list of 200+ hand-curated pages that contain free and paid Shopify Apps classified according to specific capabilities.
✅ Create a landing page template. This will make things easier for your team. Plus, a consistent design is always crucial for user experience. Each landing page will look alike. Images and copy will be the only thing that will vary.
► Quick note: Make sure to adapt the landing page copy. In other words, write a different copy or different copy elements for each landing page. Otherwise, your Programmatic SEO strategy won’t work.
You can build multiple landing pages around concepts, such as:
✅ Work on the copy. That’s the hardest part, as it has to be done manually. However, when following the same template, your team will find it easier to create the content for the landing pages.
✅ Create a landing page using your website builder and duplicate it for all your keywords.
✅ Add the copy to each landing page. And although it’s tedious work, having a template will help speed up the process.
✅ Launch your landing pages on the go. Don’t wait to launch them in batch. Publish the ready ones to ensure they’ll start ranking as quickly as possible.
► Quick note: Know that it will take up to one month for your landing pages to rank, so have patience.
