Access the Ideas Library and discover multiple SaaS growth playbooks to identify growth opportunities and increase your company’s MRR.
Adding a small fee to provide limited access to your platform will help you avoid low-quality leads and achieve a higher user engagement rate.
Create user acquisition opportunities. Build templates & add additional conversion pathways on your website.
Summer means death to sales. Stop wasting time waiting for autumn & act now. Engage your prospects with a special campaign.
What’s more powerful? An on-demand eBook nobody reads, or a free SaaS micro-tool that solves a specific problem?
Win the SEO game and get on Google’s first page by publishing dozens, hundreds, or thousands of landing pages.
Offer lifetime discounts to your new free trial users to convert them into paying customers. Make a time-bound offer to speed up the process.
Most SaaS companies build new product versions or features in stealth mode. After the launch, though, they may encounter some challenges.
Provide a usage-limited trial, taking your users from frustration to an “Aha” moment or quick win in a matter of seconds/minutes or a few clicks.
Design a straightforward, survey-based offboarding workflow to collect information about churn and get people to stay with your brand.
Learn everything you need to know about your new users by getting them to fill out a signup form before generating their platform account.
Enable your new SaaS users to customize their (work)space, project, or dashboard before or while creating their free plan/trial account.
Instead of a “Try it for Free” CTA inviting people to signup by creating an account, ask them to claim their handle as a way to access your platform.
Focus on a specific industry. Move away from breadth growth, and work on in-depth growth. Leverage the opportunities a vertical can offer.
Creating an impactful communication or marketing campaign is almost impossible when having multiple or less-defined target groups.
Design interactive demos and allow people to test your product by accessing a data pre-filled environment that looks & feels like your software.
Break your content into episodes and launch them gradually to build an audience around your SaaS brand and consistently engage your subscribers.
Provide consultancy, coaching, and industry-related expertise to build connections and gain the trust of your inbound and outbound leads.
Your users may not purposefully refer your software to anyone. But they may share your platform/dashboard with others to get a job done.
Become the official learning center of your niche. Create a user university within your SaaS company to achieve recognition and industry authority.
Move from “Try it now, no credit card is required” to “Try it now, no account is required.” Get your website visitors to try your product with one click.
SaaS professionals usually ignore the TikTok influencer marketing, thinking it works better for Direct-to-Customer brands. But that’s not the case.
Think about Salesforce. The company’s certifications are recognized globally. Employers worldwide hire based on Salesforce credentials.
Invest in designing customer learning programs to ensure a higher adoption rate, decrease the churn rate, and help your users achieve desired results.
Add virtual events to your growth playbook. Choose between running one-time events or hosting recurring events, aka full-fledged event brands.
Today, everyone is on stage. Founders understand that an audience is not a distribution channel but a fundamental component of their success.
Move away from a traditional employee advocacy framework and get people to build in public, sharing their work openly.
Build trust with your audience, prospects, users, customers, and community members by embracing Radical Transparency.
Grow your SaaS brand by financing other people’s dreams. Offer grants and enable your users to become makers/creators.
Opinions are irrelevant, especially when you didn’t establish your thought leadership yet. In a world of fluff content, hard data is a breath of fresh air.
Discover how Banzai, Commsor, and Almanac are successfully deploying the practice that helped Drift make its competition irrelevant.
Creating a community & fostering a sense of belonging for your SaaS users & other stakeholders is the new competitive advantage.
The 2022 Community Report by CMX shows that half of the respondents who quantify the value of their community drive an ROI of at least $1M.
According to Patrick Campbell, founder and CEO at ProfitWell, there are no better experts at acquiring audiences than media companies.
Share your journey WHILE building your product. Grow your audience based on what you’re sharing long BEFORE launching your product.
Even the most successful PLG companies reach a point when additional growth requires developing an enterprise sales playbook.
People don’t want to receive boring corporate newsletters. They couldn’t care less about your latest blog posts or new feature releases.
Stop treating your newsletter as a distribution channel. Use it to put a face on your brand, gain people’s trust, build reliability, and connect.
Some users will leverage their product knowledge, transforming it into monetizable consultancy, training, and done-for-you services.
Enable your users to transform their product-related knowledge, become educators, and create free or monetized educational products.