Coda is an all-in-one digital workspace for team collaboration. This SaaS offers a complex product with multiple functionalities. But the information density on its homepage makes it seem even more complicated.

If Coda were a movie, it would be ‘Everything Everywhere All at Once.’

At least, that’s my conclusion after analyzing the company’s homepage.

Coda has over 20 different CTAs on its homepage. I emphasize different because the CTAs lead to separate actions and assets.

I’ll quickly list the CTAs and the assets they link to. I won’t count the navbar and hero section CTAs which nudge people to get started or request a demo.

Here we go:

1. Compare Coda: a page comparing Coda to its competitors
2. Learn more: a page explaining Coda Brain
3. Explore Zoom’s decision doc: an asset made by Zoom with Coda
4. Explore Coda’s team hub: an asset made by Coda with Coda
5. Explore Figma’s product roadmap: an asset made by Figma with Coda
6. Explore Pinterest’s OKR tracker: an asset made by Pinterest with Coda
7. Explore the Gallery: a page with Coda templates
8. Clickable sections instead of CTA leading to the Coda AI page
9. Browse: similar to Explore the Gallery, a page with Coda templates
10. Coda for product: a page for product teams
11. Read the handbook: a Coda guide for product teams
12. Start using this template: Coda sing-up page
13. Coda for sales: a page for sales teams
14. Read the handbook: a Coda guide for sales teams
15. Start using this template: Coda sing-up page
16. Coda for engineering: a page for engineering teams
17. Read the handbook: a Coda guide for engineering teams
18. Start using this template: Coda sing-up page
19. Coda for design: a page for design teams
20. Coda for marketing: a page for marketing teams
21. Start using this template: Coda sing-up page
22. Explore the gallery: a page with Coda templates for HR teams
23. Start using this template: Coda sing-up page
24. Explore pricing: Coda’s page with pricing plans

This looks quite overwhelming on paper. Here’s how it looks on the homepage.

There are just too many different calls to action. Coda’s homepage looks like an information hub that requires lengthy exploration.

Coda’s team wants to provide as many product details as possible to its target audiences.

But the information isn’t synthesized. As a result, website visitors have to put in extra effort to identify and extract Coda’s value.

This approach may be harmful. Too many different CTAs on one page create an action overload, leading to unwanted consequences.

• There’s just too much happening on Coda’s homepage. People may not know what information they should check first and where to click.
• Too many CTAs result in an unstructured experience. There’s no clear guidance. Instead of leading users toward a specific goal, multiple CTAs scatter attention. People end up roaming the homepage with no guarantee they’ll find what they’re looking for.
• Too many CTAs may create confusion, anxiety, and frustration. The brain can’t cope with too much input. This is cognitive overload.
• The 20+ different CTAs dilute the 2 CTAs that matter the most: ‘Request a demo’ and ‘Get started.’
• Visitors and leads may simply disconnect and leave the page.

If I were part of Coda’s team, I would:

• Re-write the homepage copy. I would focus on showing the platform’s value and versatility without making people figure it out by themselves.
• Adapt the entire copy for 2 CTAs only: ‘Request a demo’ and ‘Get started.’
• Add a 3rd CTA for exploring the templates gallery. This is key to showcasing the platform and nudging people to try a template. Once they access a template, they’ll be redirected to the sign-up page.

To summarize, I would kill the noise other CTAs make. Instead, I would guide visitors to take one of the two actions that matter for the business growth: ‘Request a demo’ and ‘Get started.’