What are the right growth practices for your SaaS business?

That’s a highly relevant question, considering the increasing amount of free advice you can find on Twitter, YouTube, company blogs, webinars, and more.

From Twitter threads on “How I grew my SaaS to $1ARR in one year” to blog posts on “How we used content to 10X our revenue,” there’s no shortage of growth practices you can choose from.

No wonder why you may find yourself wondering whether you should:

• Nudge users into becoming creators or educators
• Offer interactive demos
• Build a user university
• Produce and launch a media brand
• Design an offboarding workflow
• Build your SaaS in public
• (This list may include hundreds of SaaS growth practices)
  

💥 Problem

When confronted with so many options, some founders and SaaS executives may experience analysis paralysis or jump from one growth practice to another without waiting for the results. So how can you navigate the increasing pool of growth practices and choose the right ones for your SaaS?

💡Solution

When dealing with singular growth practices, you can always assess their viability. That’s necessary considering that some SaaS growth practices may work for product-led companies only, while others may be useful for sales-led platforms.

Discernment and clear assessment are needed before deciding whether to deploy a SaaS growth practice.

That’s why you’ll have to ask yourself the following questions before deploying a singular growth practice:

• Do I have the right resources to deploy this growth practice?
• Do we have the bandwidth to try this growth practice?
• Do I fully understand this practice and how it works? For example, I’ve discovered growth strategy mistakes such as creating top-of-the-funnel content, hoping the articles will convert bottom-of-the-funnel leads. 
• Is this practice suitable for my business model?
• Will this practice require multiple changes?
• What problem am I trying to solve by deploying this growth practice?
• Does my platform allow the implementation of this practice?
• Why do I want to deploy this practice?
• What KPIs will I measure?
• When will I know this practice is a success?
• When will I know this practice failed?
• How long am I willing to try this practice?
  

Answering these questions will give you the insights you need to assess the viability of a growth practice. Also, it will allow you to understand whether you want to deploy this practice because you’ve seen others doing it or it’s something that may truly help your SaaS grow.